Sleep Well with Sleepwell: A Video Series for Amazon Marketplace
Challenge: Sleepwell, a leading mattress brand, wanted to connect with Amazon shoppers struggling with common sleep problems and convert them into customers.
Solution: We developed a six-part video series for Amazon Marketplace that uses relatable scenarios to showcase real-life problems viewers might face. Each video then transitions to highlight how Sleepwell mattresses address those specific issues through technical features and benefits.
The Series:This series tackles everyday sleep struggles like back pain, feeling restless, or sharing a bed with a partner. The videos then showcase Sleepwell’s features like pressure-point relief, cooling technology, and motion isolation, effectively demonstrating how their mattresses can improve sleep quality.
