A mattress. A budget conversation. A simple flip.
The Great Sleepwell Festival needed an offer story that felt less like an announcement and more like something people could relate to.
So we built the master film around a couple deciding what fits their budget. The husband keeps coming back to one concern, “Ye mehnga padega.” Until Sleepwell changes the equation: Sleepwell mehnga nahi padta.
And because the campaign needed to work across markets, we planned the execution for AI-led personalisation, creating dealer-specific versions across 8 languages and 3 regional offers.
From one master film to personalised communication at scale.
